So
you have started a new business, and you need word to spread as fast as
possible. You are typically on a low budget and hence do not have enough money
for radio and television adverts just yet. The easiest and fastest way to get
word out there is through your own website, blog and social media marketing.
Social
Media Marketing is the art of using the
applications that abound on the internet for marketing purpose. This is a
relatively new field of marketing and is fast gaining trend in the business
world.
There
are even folks who have become professionals at this. They would handle your
entire media advertising for a fee.
Here
are 7(seven) steps on how to grow your small business using the Social Media:
1.
Connect with your Customers On Social Media : Devise
a simple means of collecting your customers' contact and adding them up on any
social media where you find them. This might seem to be 'stalking' but trust
me, it works. they'll gradually begin to feel they are your actual friends and
thus feel guilty if they do not patronize you the next time around.
2.
Integrate an Effective Bulk SMS system :
Customised
SMS systems such as bulk sending methods are very effective for sending out
acknowledgements. clicksms.com.ng is
a good bulk SMS system that we use here in Nigeria. It allows you to enter
a custom sender i.d each time and can send up to 1,000,000 phone numbers as
long as you have purchased enough units. The site opens well on mobile devices.
You can type your message normally as in your sms and send to your customers.
they will be thrilled to get a message from your company but not bearing your
personal phone number.
3.
Create a beautiful website for your business :
What
is a business these days without a standard website. It is how you show your
customers and potentials that you are stable. A small blog, a Facebook page or
a simple website can serve for a start or you may get an advanced one all at
once. It gives people a place to check you up even before visiting your
premises. You can even conduct business fully online pending getting on your own office space. CADRIGHT offers an
amazing package where you can get a standard
business website with efficient management plan. There are also some free plans for start-ups. Contact our web development team today to get more advice about getting your own official website.
4.
Blog about everything you are doing :
In
business, who makes the loudest noise seems to be the best company. Do not stop
talking about what you do. Post it on FB, make a blog about it, share it on
your whatsapp groups, do whatever you can, just make sure your are not silent.
5.
Get your Customers subscribed to your blog feed:
Persuade
your customers to subscribe to your news letters and feeds by submitting their
emails either on your blog or on a form which you ask them to complete the
first time they visit your office. This way, whenever you make a new post, they
will get it in their mails.
6.
Respond to Complaints, enquiries, and comments and quickly
If
you receive mails, messages or calls relating to your business, Be sure to
respond to them and do so as quickly as possible. It helps to build the
confidence of your customers in what you do. If I trust that someone is always
on the other end to answer my questions then I am more encouraged to invest in
a business.
7.
Integrate an online version of your service or possibility of Ordering or
booking Online:
Take
some part of your business from the site to the internet. If I can order some
of your services from the comfort of my living room using my tablet, and still
get the same service as I would if I went down to your local store, I'ld gladly
do so. By this way, you have incresed your earning capacity, because you are
available for business via one extra chanell- the internet.
Imbibe these few steps and watch your income multiply!
Also Subscribe to this Blog! to receive weekly insights on how to improve your small business. Its completely free!!!
cheers!
